
OmniBus Colossus Powers ABN Andhra Jyothy, India's Newest 24-Hour News Channel
Colossus Provides Ingest and Playout for News Programs Targeted to Telugu-Speaking Viewers Throughout India
DENVER — Oct. 27, 2009 — OmniBus Systems, the award-winning provider of comprehensive broadcast automation, content management and workflow solutions, today announced that its industry-leading Colossus automation system has been chosen to power ABN Andhra Jyothy, a new 24-hour television news channel serving Telugu-speaking viewers throughout India. ABN Andhra Jyothy joins an impressive roster of leading broadcasters, cable networks and media centers in more than 40 countries that have based their newsroom automation on Colossus, whose installed base recently surpassed 1,000 channels.
Launched by Andhra Jyothy, India's leading Telugu-language newspaper, ABN Andhra Jyothy is based in Hyderabad and serves a large Telugu speaking region of India stretching east to the Bay of Bengal and south to Tamil Nadu. The single-channel Colossus system controls mixers, graphics devices and VTRs as well as an Omneon Spectrum media server, and handles all master control room ingest and playout. The automation solution was sourced and installed by Indian reseller Shaf Broadcast.
"Since ABN Andhra Jyothy is a greenfield project, we had an exciting opportunity to build our master control room from the ground up using only state-of-the-art equipment," said Vemuri Radhakrishna, managing director, ABN. "Colossus is an integral part of our strategy to offer top-quality news programming to our viewers. The system's world-class functionality, highly configurable workflows and flexible user environment will enable us to adapt our new facility as our requirements evolve."
OmniBus Colossus is a market-leading, multi-channel automation system, providing a robust and scalable solution to broadcasters across the globe. A full-featured automated transmission product, Colossus incorporates schedule management, event building and transitions, timeline monitoring, live-event management and cache management. The latest version of Colossus adds features and enhancements that broaden the range of supported third-part devices and increase ergonomic access to powerful system functions.
"Whether broadcasters are faced with expanding capacity for an existing facility or, as in ABN Andhra Jyothy's case, building a new facility from scratch, Colossus is the ideal platform for sophisticated and efficient automation and control," said Mike Oldham, CEO of OmniBus. "We're pleased that Colossus is playing such an integral role in Andhra Jyothy's efforts to reach an important group of viewers in India with up-to-the-minute news programming."
About OmniBus Systems
OmniBus Systems provides broadcasting, cable and satellite organizations with comprehensive automation and media content management solutions that address every area of television related operations. Its newsroom, content and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management and playout. OmniBus is a global company with headquarters in the United Kingdom and offices in the United States and Kuala Lumpur. More information is available at www.omnibus.tv.
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OmniBus Systems and Ascent Media Singapore Team to Power Asia/Pacific's First HD Lifestyle Channel
Ascent Media to Harness the OmniBus iTX Platform, Providing Scalable Architecture and Rapid Time-to-Launch for Li TV
LONDON and DENVER — Oct. 26, 2009 — Ascent Media Singapore and OmniBus Systems, the award-winning provider of comprehensive broadcast automation, content management and workflow solutions, today announced that Ascent has chosen OmniBus iTX as the playout platform for Li TV, Asia/Pacific's first HD lifestyle channel. Li TV — short for Life Inspired — broadcasts 24/7 throughout the region, and is headquartered in Kuala Lumpur, Malaysia.
Ascent Media Group is a leading provider of fully integrated, end-to-end services for the global digital media supply chain. Ascent Singapore is Asia's largest broadcast outsource facility and the only one to offer full-function HD playout in the region. In July, the company announced a multimillion dollar, multiyear content and rights management deal with Li TV, providing a complete automated workflow system in a shared network environment. Ascent selected OmniBus' iTX automation and playout platform for its new HD service because of the advantages offered by its modular and scalable architecture.
"The modularity of the iTX infrastructure allows us to offer a basic HD service, then to scale the system quickly and easily so it grows as our clients grow," said Aaron Shaw, vice president technology and engineering at Ascent Media Singapore. "With iTX running on standard HP hardware and software modules adding the additional functions we needed, such as animated logos, subtitling support and Dolby® audio, we were able to minimize our time to market and meet Li TV's aggressive launch schedule."
The ability of the iTX platform to evolve in line with client requirements and the in-country support from both HP and OmniBus were pivotal to Ascent Media's decision.
"iTX is an enabling technology that offers us the fastest time to air and maximum flexibility for our customers," said Wee Way Kiat, managing director, Ascent Media Singapore. "We can now launch HD services at a very aggressive price, making HD the obvious choice even for newcomers such as Li TV. Ascent is proud to continue to lead the market in Asia with the rollout of new HD services."
"iTX is a superb fit for Ascent Media's requirements, allowing them to offer different functionality to individual broadcast customers from a single system," said Fintan McKiernan, OmniBus Systems APAC sales manager. "These services are not limited to HD and SD uplinking to satellite — they can also easily add new channels for IPTV and mobile TV using the same content but with differentiated branding and ad insertion. And because iTX uses far less hardware, consumes less power and less air conditioning to playout TV channels, it's also the greenest and most cost-effective broadcasting solution — an advantage that increases as the channel numbers scale up."
With a roster of major-league users including AT&T, DIRECTV, Turner, CNN, ABC and the BBC, iTX is being used to drive large-scale primetime broadcasting services applications that require the ability to integrate into complex environments, provide exchange of data with the broadcaster's business and traffic systems, and respond instantly to input from a variety of sources. 1,000 channels of iTX are in operation around the world.
About Ascent Media
Ascent Media Singapore is a wholly owned subsidiary of Ascent Media Corporation (Nasdaq: ASCMA). With more than 40 facilities worldwide, Ascent Media Group is a leading provider of fully integrated, end-to-end services for the global digital media supply chain. Guided by the company's entrepreneurial culture, they blend breakthrough creative with emerging technologies to deliver some of the most advanced and innovative solutions to help film and television studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies make, manage, move and monetize their digital media.
About OmniBus Systems
OmniBus Systems provides broadcasting, cable and satellite organizations with comprehensive automation and media content management solutions that address every area of television related operations. Its newsroom, content and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management and playout. OmniBus is a global company with headquarters in the United Kingdom and offices in the United States and APAC Head Office in Kuala Lumpur. More information is available at www.omnibus.tv.
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